There are so many real estate agents who are now using Facebook for their marketing campaign. Given how much Facebook has grown as a marketing tool for the industry, many agents are expected to join the trend in the next few years. It doesn’t mean, however, that those who are using Facebook are maximizing its potential. There are some who don’t know how to increase their followers and convert them into prospective clients.
One very important measure before posting anything on Facebook is to make sure that your real estate business page is different from your personal page. You don’t like to post your awkward selfies in your business profile for all your followers to see. Here are some ways to optimize your profile, increase your followers, and making them trust you when they need real estate advice:
- Use the Graph Search option to find your market. This is a new feature in YouTube where you can search your network depending on the keyword you enter. For example, if you want to see who are your followers who live in a specific neighborhood, you can just type “People who live in … (the name of the place)” and it will show you the list of residents there. Graph search is helpful in delimiting your post to the people who you think will be most interested in the information that you are going to share.
- Do content marketing on a regular basis. Your friends on Facebook will be more interested to visit your page if you post blogs which contain visuals and videos on a regular basis. Photos and videos related to what you do, including the properties on your listings, can be posted daily. Updates, links, teasers, and Instagram captures are also a great post on Facebook.
- Facebook also gives you the chance to advertise your business. You can contact the marketing team on the social site to know more about placing paid ads. By placing an advertisement that appears conspicuously on your business page, it can direct your online visitors to check out your listings.
- To maximize your network better, you can use the “Build Audience” feature, you can filter your target audience by search keywords like Napa Valley homes for sale. This will import contacts from your email and will make them aware of your business. This is an instant promotion for you. And when these contacts like your content, you can start a conversation with them. This is one effective way of increasing your followers, and hopefully your clients too.